Netflix

In 2015, Kate was hired by MSL Group to write an original script for a Clio submission. The script highlighted MSL Group's "Spoil Yourself" campaign for Netflix, winning the agency a Silver Clio. 

"Spoil Yourself" is an innovative web experience through which Netflix intentionally provides spoilers to visitors. 

The campaign positioned Netflix as "binge entertainment," disrupting the television playing field, garnering millions of views and creating thousands of media impressions. 

 
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Kate Harding Teves